Production Costs


With great pleasure I watched the short apple video just released today on the apple website, great footage, excellent editing job and so on.
And here it comes..filmed with an iPhone 5 amazing.
More interesting the amount of equipment used to produce it…check this one out:
– 15 locations
– 45 stories
– 70h of footage
– 100 iPhones used
– 15 cinematographers
– 21 editors
– 46 Ipad
– 86 mac used in production

All this for a short video 1’.24” just filmed with an iPhone….

Thank you apple you just explained the entire world that it takes more than just simple a camera to produce a good simple short video…

For all those who tend do believe that a good short video can be done on a low budget…read the numbers above and think about it…

Wish you all a good business week


See the video