Life of a photo

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Where does the life of a photo start? In the mind of the photographer, art director from the agency when they think about a specific situation, place or simply the moment he press the shutter and you hear the click of the mirror going up, which allows the light to be captured.

The pixel information go from the sensor to the memory card, assuming it’s a digital camera. Later the data/photo will be transferred to a computer where she will be deleted or selected to be edited. Some edits take a few minutes and some take a day or more.
Most of them end up being parked on some online archive/website. For many photos the online archive or photographer website is like a public library. They stay there forever and from time to time someone will come and have a look and maybe she will be downloaded and being published in a magazine or so.

Sometimes life is different, it happens more and more with my photos. The terms of a specific photo is defined already before the click with contract a kind of birth-certificate, the creator is defined and so the ownership rights etc. Those are the lucky photos, as we say in Italian “nato con la camicia”.

The editing normally takes more than just a few minutes, it takes hours and sometimes days. Not talking about the contract/birth certificate negotiations.
Let me introduce you to one of my photos which is one of them. The photo is in display right now twice 6 meters long retro illuminated in the Zurich Airport on gate B in the Schengen area.

A few weeks ago I made this panorama photo of the city of Zurich with the lake during the sunset for the Swiss private Bank Mirabaud. The concept comes from pulp.alibi in Geneva.

It’s a composition of twelve 36 megapixel vertical photos taken with the Nikon D800, on a Manfrotto panorama head. The 12 photos where then stitched together to a very large panorama photo. Lot’s of details can be seen in the photo all the buildings, streets, the Limmat etc… Enjoy the special light at that moment when the mirror went up.
Click here to see more:http://tinyurl.com/zurich-panorama

Thank you Juliette, Philipe and Bernard

Author: Jürg Kaufmann

Juerg Kaufmann is an experienced outdoor and people photographer with a strong passion for the sea, and the mountains. His images encompass both compelling action photos and videos in extreme locations and highly polished, stylized studio work. Whether shooting professional athletes in the studio or in action, yachts, or amazing landscapes, Juerg captures the emotions of sport in a clear distinctive style.

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